About Us

Sam Showering grew up in one of the largest drinks dynasties in the UK, brewers for 17 generations, creating icons such as Babycham and Harveys Bristol Cream.

Sam, who had worked for Fever-Tree during their successful foray into the UK market, felt the time had come to create his own drink. He found his partner in Joseph Knopfler, a business graduate and lifelong friend, equally passionate about creating dynamic change in the drinks industry. Joe had spent much of his childhood travelling the world observing the demands of a discerning clientele in leading hotels and restaurants.

Both are sherry enthusiasts and feel that the drink deserves a resurgence from a fresh and youthful angle.

Pedrino is borne out of a desire to reinvent and innovate.

YOU MUST BE OF LEGAL DRINKING AGE IN YOUR COUNTRY TO ENTER THE PEDRINO WEBSITE.